The increasing amount of videos on the Internet and digital libraries highlights the necessity and importance of interactive video services such as automatically associating additional materials (e.g.

advertising logos and relevant selling information) with the video content so as to enrich the viewing experience. Toward this end

this paper presents a novel approach for user-targeted video content association (VCA). In this approach

the salient objects are extracted automatically from the video stream using complementary saliency maps. According to these salient objects

the VCA system can push the related logo images to the users. Since the salient objects often correspond to important video content

the associated images can be considered as content-related. Our VCA system also allows users to associate images to the preferred video content through simple interactions by the mouse and an infrared pen. Moreover

by learning the preference of each user through collecting feedbacks on the pulled or pushed images

the VCA system can provide user-targeted services. Experimental results show that our approach can effectively and efficiently extract the salient objects. Moreover

subjective evaluations show that our system can provide content-related and user-targeted VCA services in a less intrusive way.