针对特定风格的平面广告图像自动生成

尤伟涛; 江浩; 杨智渊; 杨昌源; 孙凌云

doi:10.1631/FITEE.1900367

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针对特定风格的平面广告图像自动生成

常规文章 | Updated：2022-05-19

- 针对特定风格的平面广告图像自动生成
- Automatic synthesis of advertising images according to a specified style
- 信息与电子工程前沿（英文） 2020年21卷第10期页码：1455-1466
- Affiliations：
  
  Key Laboratory of Design Intelligence and Digital Creativity of Zhejiang Province, Hangzhou 310027, China
  International Design Institute, Zhejiang University, Hangzhou 310058, China
  International User Experience Business Unit, Alibaba Group, Hangzhou 311121, China
- Author bio：
  
  [ "Wei-tao YOU, E-mail: weitao_you@zju.edu.cn" ]
  Hao JIANG, E-mail: jiang_hao@zju.edu.cn
  [ "Zhi-yuan YANG, E-mail: youngs@zju.edu.cn" ]
  [ "Chang-yuan YANG, E-mail: changyuan.yangcy@alibaba-inc.com" ]
- Funds：
  
  Project supported by the National Science and Technology Innovation 2030 Major Project of the Ministry of Science and Technology of China (No. 2018AAA0100700), the National Natural Science Foundation of China (No. 61672451), the Provincial Key Research and Development Plan of Zhejiang Province, China (No. 2019C03137), the China Postdoctoral Science Foundation (No. 2018M630658), and the Alibaba-Zhejiang University Joint Institute of Frontier Technologies
- DOI：10.1631/FITEE.1900367
  中图分类号： TP391
- 收稿：2019-07-22，
  
  修回：2020-;6-19，
  
  网络出版：2020-08-05，
  
  纸质出版：2020-10
- Accepted：
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尤伟涛, 江浩, 杨智渊, 等. 针对特定风格的平面广告图像自动生成[J]. 信息与电子工程前沿（英文）, 2020,21(10):1455-1466.

Wei-tao YOU, Hao JIANG, Zhi-yuan YANG, et al. Automatic synthesis of advertising images according to a specified style[J]. Frontiers of Information Technology & Electronic Engineering, 2020, 21(10): 1455-1466.
尤伟涛, 江浩, 杨智渊, 等. 针对特定风格的平面广告图像自动生成[J]. 信息与电子工程前沿（英文）, 2020,21(10):1455-1466. DOI： 10.1631/FITEE.1900367.

Wei-tao YOU, Hao JIANG, Zhi-yuan YANG, et al. Automatic synthesis of advertising images according to a specified style[J]. Frontiers of Information Technology & Electronic Engineering, 2020, 21(10): 1455-1466. DOI： 10.1631/FITEE.1900367.

摘要

公司常用平面广告图像宣传产品，提高品牌知名度。设计平面广告图像不仅需要清晰地传达产品信息，还需考虑广告的目标产品、产品品牌和目标用户等内容，因此自动平面广告生成具有挑战性。本文提出数据驱动的方法捕获平面广告图像中设计特征与各个元素之间的特征关系，从而根据特定的风格，将输入的元素自动合成平面广告图像。为实现多样式的平面广告生成，构建了包含13280张平面广告图像的数据集，标签涵盖图像中产品类别、元素位置、颜色等内容。利用本文的概率模型，用户通过附加的约束（例如，基于上下文关键字）引导合成广告的风格。将本文方法用于大量设计任务，并针对生成结果进行用户感知和评价实验。结果表明，本文方法生成结果的用户满意度比非专业学生的设计结果提高了7.1%，生成的广告配色也比由色彩和谐模型与Colormind得到的结果获得更多用户好感。

Abstract

Images are widely used by companies to advertise their products and promote awareness of their brands. The automatic synthesis of advertising images is challenging because the advertising message must be clearly conveyed while complying with the style required for the product

brand

or target audience. In this study

we proposed a data-driven method to capture individual design attributes and the relationships between elements in advertising images with the aim of automatically synthesizing the input of elements into an advertising image according to a specified style. To achieve this multi-format advertisement design

we created a dataset containing 13 280 advertising images with rich annotations that encompassed the outlines and colors of the elements

in addition to the classes and goals of the advertisements. Using our probabilistic models

users guided the style of synthesized advertisements via additional constraints (e.g.

context-based keywords). We applied our method to a variety of design tasks

and the results were evaluated in several perceptual studies

which showed that our method improved users' satisfaction by 7.1 % compared to designs generated by nonprofessional students

and that more users preferred the coloring results of our designs to those generated by the color harmony model and Colormind.

关键词

Keywords

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